Drift is a conversational marketing platform built for enterprise sales teams. Clarm is an AI Revenue Desk that captures and qualifies inbound autonomously — no playbook configuration, no SDR headcount.
Drift requires weeks of playbook design, routing rules, and SDR training. Clarm learns from your docs and starts working in hours — no playbooks to configure.
Drift was built for B2B SaaS marketing teams. Clarm was built for developer tools, infrastructure products, and open-source companies — where the buyer is often the user.
Drift's value depends on SDRs responding to routed leads. Clarm handles the entire conversation autonomously — qualifying, answering, and triggering actions without human intervention.
Drift pricing starts in the thousands per month and requires annual contracts. Clarm does custom pricing for every team — no bloated contracts.
Drift is powerful if you have a sales team to run the playbooks. Clarm is for teams that want the revenue intelligence without the sales infrastructure. If you're building a developer product and want to capture inbound from Discord, GitHub, and docs — not just web chat — Clarm is the better fit.